Speaking Your Truth

Recently, I have been experiencing quite a few “out of season” sore throats or chronic neck/shoulder stiffness which lead me to seek a chiropractor.  As I sat in front of this medical professional, in an oversized comfortable chair, I was eager to get re-adjusted so that I could “feel better.”  Like my routine visits in the past to other chiropractor, he asked me to describe what discomfort I was feeling, how long I had been feeling this, and to what extent do I wish to heal the pain?  I was with him until the last question.  This had never been an item on my menu before, so I said, (paying more attention now to who was sitting in front of me) “I would like to be healed from this discomfort…FOREVER!”  As if I were rubbing a Genie in a bottle.

He smiled and took a look at me, as if with new eyes and asked me..  ”What happened in your past, where you were not able to “speak your truth?”  Flabbergasted and exposed, my mouth flew open!  It was as if my mind went immediately into a time warp in which every face and conversation I had been wounded by was lingering before me.  I said “Wow,” and began to share with him my most recent and most memorable past experiences.  I may have even said out loud, “I thought I handled those things?”  The more I began to speak my truth,  it was as if 100 lbs (my attachment to these thoughts in weight) had been lifted off of me.  He began to explain that when we are not able to express our truth (both the good and bad) we hold it in.  When it is linked to resentment or things you wish you had the courage to say (i.e. to standup for yourself) at a particular time, it will suppress itself until the body can no longer maintain it and it manifest itself as… PAIN in the physical body.   “Interesting,” I thought.  So my negative thoughts associated with these experiences were SO heavy that they lingered with me, because they had no way of letting themselves out (in a constructive way) until one morning I “suddenly” woke up in pain.  After our hour-long discussion, he told me that we didn’t have time left for a readjustment, but to come back on Monday and monitor what may “come up” for me emotionally and  if the pain continues…

So, here is where you come in.  I realized, “how many times in our lives have we been stifled?”  Unable to “speak our truth” in a business brainstorming meeting, in a relationship, with friends, our family, a classroom setting and anywhere else where a situation calls for us to be visible.  Where we were told to “use your indoor voice” or “to be seen and not heard.”  Have we become a society where pain is running rampid due to the “silencing” of ones truth?  Are people stressed in their work environment because a safe space has not been created, where an individual feels that his/her opinion won’t be ridiculed or better yet “heard.”  Are we choosing to be invisible (aka “I’m just shy”) like the scenario from the Broadway hit “Chicago,” where Roxie’s husband sings, “Call me cellophane, cause no one knows my name…”

Communication is so important to our health.  There are situations where it may not be appropriate given certain circumstances (i.e. the library, during a taping of Oprah, etc.)  but we must get creative in utilizing the outlets that are there for us…

Journal, sing (like no one is listening in the car), paint, sketch, dance, tell a close & trusted source, laugh out loud, say what we wish we could have said (in the privacy of our home, when alone).  I am not saying that “speaking you truth” should be used as a negative form of expression (i.e. gossip, criticizing, or negative projections).  I am declaring that you make your voice, your organizations voice, your brands voice…HEARD!  When you speak your truth, you not only free yourself but you give courage to others to speak theirs too!  Are you with me in this movement?

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3 Ways to Obtain “Free Publicity” for your Brand or Business

People often ask me “how can I get free publicity with little to no money?”  My natural response remains the same…

Make certain that the services or products your company provides  are “news worthy.”  Everyone has a story to tell.  The key is in finding creative ways to tell your story.

  1. Ask yourself “how is my company or product making peoples lives better?”  For example, is your company launching a new smartphone application that will allow you to place a grocery order, ready for pick-up right from  your cell phone?  If so, this is newsworthy.  Did you receive an award for producing the most high school students in an urban neighborhood to get accepted into nationwide colleges? This is newsworthy.  Did you design a new lock for residential homes, and want to tell the world?  This is not newsworthy.  But if you thought about creating a lock with a nightlight thats illuminates where the key is to be inserted to prevent damaging your door or for your safety when entering and exiting your home at night… NOW THAT’S NEWS WORTHY.  So check your story, run it by a friend and see what response you get.
  2. Create contest(s) that offer your services or products for free in exchange for a happy contestant that will love you for making them a “winner.”  How many times have you been to raffles or game nights and have overheard someone say, “I never win anything?”  This poor apathetic individual lives within us all and is eager to enter a contest for little to no money just to “take a shot” at winning something of value.  Don’t believe me?  Then look further into this phenomenon called, “The Lottery.” If you are an established/professional music producer with great beats, create a contest where aspiring music producers can submit a 30 second track online where the online community can vote to see who deserves to win a free session with your company.  If you are a comedian with a generous following looking to “discover” fresh new talent, create a radio contest loosely called “Your Joke Sucks,” where aspiring comedians get 1 chance to make you laugh in exchange for doing a 3 minute appearance at your next stand-up gig.  Again, the key is to create something that makes the lives of others easier.
  3. If you haven’t noticed the pattern so far, I will just spell it out… become of SERVICE, SERVICE, SERVICE!  I have never known the local or national news to turn down any story about a person that has donated their services or expertise to the local community, local colleges and schools, etc.   Journalists both online and in the media love to capture pictures and video of that one local “HERO” who selflessly gave of him/herself in exchange for the greater good of the community.  Stories like such: Neighbor rescues baby from fire.  Top CEO at yourcompany.com offers 100 free hours of advice to Local Community College students & faculty.  You get the picture…

So the best way to get “free publicity” in your area and perhaps beyond is to be of service.  This is what gets your press release noticed.  It delivers a quality story to the journalist, which makes their lives easier and gets YOU noticed.

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A Simple Secret Behind Success…

When you continue to do the same action and it keeps producing the same undesirable results… it is time to try something new.  Success is often  obtained by stepping out of your comfort zone…

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A Simple Secret to Success…

Calmness and tolerance act like air-conditioning in a hot room.  They increase everyone’s efficiency.

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5 Ways to Begin Branding Yourself as an Expert

Many business owners large and small have an expertise in something.   However,  many business owners are unaware of  “how to”  get the word out to  people who want to listen.  So we’ve created a list of 5 Steps you need to know to  begin branding yourself as an expert.

  1. Create a Blog.  Are you a real estate agent, Doctor, Mother of 3, or Dog Walker who has all the answers?  Then by all means blog about it!  Although the term “blog” can be quite frightening for many, a blog is simply a journal/diary (created by you) listed in a sequential order.  A blog is designed for you to write and others are encouraged to join in the discussion by leaving comments. Unlike traditional marketing, it is a designated place that opens the door for a 2-way conversation. It is a great place to connect with members of the online community passionate about the same things in life that interest you.
  2. Become Social.  If you are not yet on Facebook, Twitter, LinkedIn, etc. now is the perfect time to join!  Many of your potential clients and fans can be found hanging around in this atmosphere.  You can utilize these tools to create fan pages as a business tool to assist you in getting the word out about your services or products.  These are also great tools for getting a discussion started.
  3. Ask a friend.  Sometimes your biggest endorsers are right at your finger tips.  Ask family, friends, co-workers, etc. to post a comment OR ask a question on your blog. This is the perfect place for them to get free advice and it helps you along the way.  You will begin to see a pattern of what topics actually concern people as it relates to your area of expertise.  Therefore,  we see it as a win-win for everyone.
  4. Leave a note.  Sometimes in life you have to take the first step when establishing a relationship.  Sort of like the awkward memories of a first date, business owners should make the first step by courting the “Celebrity” bloggers in their area of interest.  This means utilizing such websites like www.technorati.com to research what is being said about your area of interest and by whom.  But once again, like a first date, don’t just ring the door bell and runaway.  Follow the conversation that is taking place at the blog & contribute (if you have an opinion on what is being discussed).  If you take the time to contribute information to their site (which they are always happy to receive) they may just take interest in you and your brand.  Remember, the goal is to establish a genuine relationship, so give a little.
  5. Be of service.  It is important to offer free advice on your blog.  This is the key to reciprocation.  This aspect is sort of like “Trick or Treating,”  the more candy you give out, the more visitors you’ll get at your front door.  Go online and see what others (including your competitors) are saying in your field.  Can you add to the ideas being presented or can you contribute something better?  Then post it on your blog for free.  Trust us, “build it and they will come”…

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A Simple Secret to Success…

Sometimes over-contemplation can lead to idleness or paralysis by analysis.  When inspiration comes, take action & just do it!

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